Magician AI Assist

- Product
- A Houdini AI assistant plugin with its own name and brand identity. My role was the launch: positioning, channels and content.
- Audience
- Houdini artists, from students still learning the software to working FX artists who want to move faster.
- Positioning
- An AI co-pilot that works inside Houdini, built by a VFX artist. It builds real, editable node networks using the AI you already pay for, so you get work done faster and learn Houdini while you watch it build.
- Channels
- Community posts on forums like CGlink and Naver Cafe, where Houdini artists already gather, plus a dedicated Instagram account.
- Voice
- Personal and low-pressure: a fellow artist sharing a tool, not an ad. Reels on my own Instagram tag the product account, so every post points back to it.
2 postsLaunch-day traction from just two community posts, with no paid ads.