TZJTan Zi Jian

Product launch · Content engine · Brand content

Digital Marketing

Marketing from the content side: positioning a product, choosing where its audience already gathers, and building a repeatable way to turn one piece of work into reach across platforms.

ExpertiseProduct positioning · Community seeding · Content repurposing · Short-form for reach · Brand voice
ToolkitInstagram · YouTube · Community forums · Instagram Insights
Case 01

Magician AI Assist

Product launch · marketing

Magician AI Assist panel inside HoudiniMagician AI AssistAI assistant panel for SideFX Houdini
Product
A Houdini AI assistant plugin with its own name and brand identity. My role was the launch: positioning, channels and content.
Audience
Houdini artists, from students still learning the software to working FX artists who want to move faster.
Positioning
An AI co-pilot that works inside Houdini, built by a VFX artist. It builds real, editable node networks using the AI you already pay for, so you get work done faster and learn Houdini while you watch it build.
Channels
Community posts on forums like CGlink and Naver Cafe, where Houdini artists already gather, plus a dedicated Instagram account.
Voice
Personal and low-pressure: a fellow artist sharing a tool, not an ad. Reels on my own Instagram tag the product account, so every post points back to it.
2 postsLaunch-day traction from just two community posts, with no paid ads.

magicianaiassist.com ↗

Case 02

R&D Content Engine

Blog → Instagram Reels

92,072 views 173 follows · 481 profile visits · 99.4% non-followers AI vs. Physics: Can Video-to-Video Models Handle Fluid Refraction and Caustics?
27,949 views 108 follows · 201 profile visits · 99% non-followers From Greenscreen to a Realistic Urban Environment: A Hybrid AE + AI Workflow
8,945 views 37 follows · 72 profile visits · 95% non-followers Can AI Handle True Physics? Testing Refraction & Dynamic Shadows (Houdini vs. Kling 3.0 vs. Seedance 2.0)
Research
Each experiment starts as a written breakdown on my blog, with the full process and comparisons.
Condense
The strongest result is cut into a vertical reel with a hook in the first seconds.
Distribute
The reel goes out on Instagram and points viewers back to the full post.
Compound
Every post markets three things at once: the skill, me, and this site.
+300%Instagram followers grew from about 100 to 400+ (October 2026). These three reels alone brought in 318 of those new follows.
128K+Views across the three reels, plus 754 profile visits. Over 95% of viewers on each reel were not following me yet.

@jay.zeejay ↗

Case 03

Brand Campaign Content

Unilever · Magnum, Ben & Jerry's, Cornetto

Brief
Turn existing static key visuals and brand assets into motion for digital placements, including DOOH screens and social media ads.
Delivery
Animation, sound design and localised versions for different markets.
Constraint
Every frame kept within global brand guidelines and asset rules.