/* Layout concept: a dark grading-suite canvas. Work is shown full-bleed and large;
   type is condensed like film credits; small mono readouts (timecode, counts) act as the HUD. */
:root {
  --ink: #0c0d10;        /* page ground */
  --panel: #15171c;      /* raised surfaces */
  --line: #272a31;       /* hairlines */
  --fg: #ece7df;         /* primary text, warm paper */
  --muted: #9b978f;      /* secondary text */
  --ember: #f0a04b;      /* accent: pyro / tungsten glow */
  --ember-ink: #1a1206;  /* text on accent */
  --display: 'Big Shoulders Display', 'Arial Narrow', 'Roboto Condensed', sans-serif;
  --body: 'Hanken Grotesk', 'Segoe UI', system-ui, -apple-system, sans-serif;
  --mono: 'JetBrains Mono', ui-monospace, 'SFMono-Regular', Consolas, monospace;
  --gutter: clamp(16px, 4vw, 48px);
  --max: 1280px;
  color-scheme: dark;
}
*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
body {
  margin: 0; background: var(--ink); color: var(--fg);
  font: 400 17px/1.6 var(--body);
  -webkit-font-smoothing: antialiased;
}
img, video { max-width: 100%; display: block; }
a { color: inherit; }
:focus-visible { outline: 2px solid var(--ember); outline-offset: 3px; border-radius: 2px; }
.skip { position: absolute; left: -999px; top: 8px; background: var(--ember); color: var(--ember-ink); padding: 8px 12px; z-index: 50; }
.skip:focus { left: 8px; }
[hidden] { display: none !important; }

/* ---------- type ---------- */
.display {
  font: 900 clamp(64px, 12vw, 176px)/0.86 var(--display);
  text-transform: uppercase; letter-spacing: -0.01em; margin: 0; text-wrap: balance;
}
.display.sm { font-size: clamp(52px, 8vw, 112px); }
.h2 { font: 800 clamp(30px, 3.6vw, 44px)/1 var(--display); text-transform: uppercase; letter-spacing: 0.005em; margin: 0; text-wrap: balance; }
.h3 { font: 600 20px/1.3 var(--body); margin: 0; text-wrap: balance; }
.eyebrow, .idx, .meta, .kit-k, .cred-n, .disc-n, .feat-cat, .post-meta, .chip, .more, .back, .slate-k, .slate-m, .pending-k, .kind-k, .views {
  font: 500 12px/1.4 var(--mono); letter-spacing: 0.08em; text-transform: uppercase;
}
.eyebrow { color: var(--ember); margin: 0 0 14px; }
.eyebrow .dot { color: var(--muted); padding: 0 4px; }
.lede { font-size: clamp(18px, 1.6vw, 21px); line-height: 1.55; max-width: 62ch; color: var(--fg); margin: 22px 0 0; }
.muted { color: var(--muted); }
p { margin: 0; }

/* ---------- header ---------- */
.top {
  position: sticky; top: env(safe-area-inset-top, 0px); z-index: 20;
  display: flex; align-items: center; justify-content: space-between; gap: 16px;
  padding: 14px var(--gutter);
  background: color-mix(in srgb, var(--ink) 82%, transparent);
  backdrop-filter: blur(12px); -webkit-backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--line);
}
.brand { display: flex; align-items: center; gap: 10px; text-decoration: none; }
.brand-mark { height: 24px; width: auto; }
.brand-name { font: 600 15px/1 var(--body); letter-spacing: 0.01em; }
.top nav { display: flex; align-items: center; gap: clamp(12px, 2.2vw, 28px); flex-wrap: wrap; justify-content: flex-end; }
.top nav a { text-decoration: none; font-size: 15px; color: var(--muted); transition: color .15s; }
.top nav a:hover, .top nav a[aria-current] { color: var(--fg); }
.top nav a[aria-current] { box-shadow: inset 0 -2px 0 var(--ember); padding-bottom: 2px; }
.top nav .nav-cta { color: var(--ember-ink); background: var(--ember); padding: 7px 14px; border-radius: 999px; font-weight: 600; }
.top nav .nav-cta:hover { color: var(--ember-ink); filter: brightness(1.08); }
@media (max-width: 640px) { .brand-name { display: none; } .top nav { gap: 14px; } .top nav a { font-size: 14px; } .top nav .nav-cta { padding: 6px 11px; } }
@media (max-width: 380px) { .top nav a[href*="shop"] { display: none; } }

/* ---------- buttons ---------- */
.actions { display: flex; gap: 12px; flex-wrap: wrap; margin-top: 30px; }
.btn {
  display: inline-flex; align-items: center; gap: 8px; cursor: pointer;
  font: 600 15px/1 var(--body); text-decoration: none; border: 1px solid var(--ember);
  background: var(--ember); color: var(--ember-ink); padding: 14px 22px; border-radius: 999px;
  transition: filter .15s, background .15s, color .15s;
}
.btn:hover { filter: brightness(1.08); }
.btn.ghost { background: transparent; color: var(--fg); border-color: var(--line); }
.btn.ghost:hover { border-color: var(--fg); filter: none; }

/* ---------- layout ---------- */
.wrap { max-width: var(--max); margin-inline: auto; padding-inline: var(--gutter); }
.block { padding-block: clamp(56px, 8vw, 104px) 0; }
.block-head { display: flex; align-items: end; justify-content: space-between; gap: 16px; flex-wrap: wrap; margin-bottom: 28px; }
.block-head .muted { max-width: 44ch; }
.more, .back { color: var(--ember); text-decoration: none; }
.more:hover, .back:hover { text-decoration: underline; text-underline-offset: 4px; }
.page-head { padding-block: clamp(40px, 6vw, 80px) 12px; }

/* ---------- hero ---------- */
.hero { position: relative; display: grid; }
.hero-media { position: relative; grid-area: 1 / 1; height: min(86vh, 62vw); min-height: 520px; overflow: hidden; background: #000; }
.hero-video { width: 100%; height: 100%; object-fit: cover; }
.hero-shade { position: absolute; inset: 0; background: linear-gradient(180deg, rgba(12,13,16,.15) 0%, rgba(12,13,16,.25) 45%, var(--ink) 100%), linear-gradient(90deg, rgba(12,13,16,.7) 0%, rgba(12,13,16,0) 60%); }
.hero-hud { position: absolute; top: 18px; left: var(--gutter); right: var(--gutter); display: flex; justify-content: space-between; font: 500 12px/1 var(--mono); letter-spacing: .1em; color: rgba(236,231,223,.75); }
.hud-tc { color: var(--ember); font-variant-numeric: tabular-nums; }
.hero-copy { grid-area: 1 / 1; align-self: end; max-width: var(--max); width: 100%; margin-inline: auto; padding: 0 var(--gutter) clamp(28px, 5vw, 64px); position: relative; }
.hero-copy .display { font-size: clamp(72px, 14vw, 210px); }
@media (max-width: 640px) { .hero-media { min-height: 560px; height: 80vh; } .hero-copy .lede { font-size: 17px; } }

/* ---------- credentials ---------- */
.creds { max-width: var(--max); margin: clamp(28px, 4vw, 48px) auto 0; padding-inline: var(--gutter); display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); gap: 0; }
.cred { border-top: 1px solid var(--line); padding: 18px 18px 0 0; display: grid; gap: 4px; align-content: start; }
.cred + .cred { padding-left: 18px; border-left: 1px solid var(--line); }
.cred-k { font: 800 36px/1 var(--display); color: var(--ember); text-transform: uppercase; }
.cred-v { font-weight: 600; font-size: 15px; line-height: 1.35; }
.cred-n { color: var(--muted); text-transform: none; letter-spacing: 0.02em; font-size: 12px; }
@media (max-width: 960px) {
  .creds { grid-template-columns: repeat(2, minmax(0, 1fr)); row-gap: 20px; }
  .cred, .cred + .cred { padding: 16px 12px 0 0; border-left: 0; }
  .cred:last-child { grid-column: 1 / -1; }
}

/* ---------- disciplines ---------- */
.disc-grid { display: grid; grid-template-columns: repeat(6, minmax(0, 1fr)); gap: 16px; }
.disc { grid-column: span 2; position: relative; text-decoration: none; display: grid; overflow: hidden; border-radius: 4px; background: var(--panel); aspect-ratio: 4 / 3; max-width: 100%; }
.disc:nth-child(4), .disc:nth-child(5) { aspect-ratio: 16 / 7; }
.disc:nth-child(4), .disc:nth-child(5) { grid-column: span 3; }
.disc-img, .disc-body { grid-area: 1 / 1; }
.disc-img { position: absolute; inset: 0; }
.disc-img img { width: 100%; height: 100%; object-fit: cover; opacity: .55; transition: opacity .3s, transform .6s; }
.disc:hover .disc-img img { opacity: .8; transform: scale(1.03); }
.disc-body { position: relative; align-self: end; padding: 20px; display: grid; gap: 6px; background: linear-gradient(0deg, rgba(12,13,16,.92), rgba(12,13,16,0)); }
.disc-n { color: var(--ember); }
.disc-t { font: 800 34px/1 var(--display); text-transform: uppercase; }
.disc-k { color: var(--muted); font-size: 14px; }
@media (max-width: 900px) { .disc-grid { grid-template-columns: minmax(0, 1fr); } .disc, .disc:nth-child(4), .disc:nth-child(5) { grid-column: auto; aspect-ratio: 16 / 10; } }

/* ---------- media ---------- */
.media { position: relative; display: block; aspect-ratio: 16 / 9; width: 100%; max-width: 100%; background: var(--panel); overflow: hidden; border-radius: 4px; }
.media.vertical { aspect-ratio: 9 / 16; max-width: 360px; }
.media img, .media video, .media iframe { width: 100%; height: 100%; object-fit: cover; border: 0; }
.media.still img { object-fit: cover; }
.yt { text-decoration: none; cursor: pointer; }
.yt img { transition: transform .5s, opacity .3s; }
.yt:hover img { transform: scale(1.02); opacity: .9; }
.yt .slate { position: absolute; inset: auto 0 0 0; padding: 16px 18px; display: grid; gap: 4px; background: linear-gradient(0deg, rgba(12,13,16,.85), rgba(12,13,16,0)); }
.yt .slate-t { font: 800 22px/1.05 var(--display); text-transform: uppercase; }
.yt .slate-k { color: var(--ember); }
.yt .slate-m { color: var(--muted); }
.yt.nocover { background:
  repeating-linear-gradient(90deg, transparent 0 calc(12.5% - 1px), var(--line) calc(12.5% - 1px) 12.5%),
  radial-gradient(120% 90% at 80% 0%, #2a2018 0%, var(--panel) 60%); }
.yt.nocover .slate { inset: 0; align-content: end; background: none; }
.yt.nocover .slate-t { font-size: clamp(28px, 3.4vw, 44px); }
.yt.nocover .play { top: 18px; right: 18px; left: auto; margin: 0; width: 48px; height: 48px; }
.yt.nocover .play svg { width: 20px; height: 20px; }
.play { position: absolute; top: 50%; left: 50%; width: 64px; height: 64px; margin: -32px 0 0 -32px; border-radius: 50%; background: var(--ember); display: grid; place-items: center; transition: transform .2s; box-shadow: 0 8px 30px rgba(0,0,0,.4); }
.play svg { width: 26px; height: 26px; fill: var(--ember-ink); margin-left: 3px; }
.yt:hover .play { transform: scale(1.08); }
.clip .tc { position: absolute; left: 10px; bottom: 10px; font: 500 11px/1 var(--mono); letter-spacing: .08em; color: var(--fg); background: rgba(12,13,16,.7); padding: 5px 7px; border-radius: 2px; font-variant-numeric: tabular-nums; pointer-events: none; }
.clip video { cursor: pointer; }
.pending { display: grid; place-content: center; gap: 8px; text-align: center; padding: 24px; border: 1px dashed #4a4336; background: repeating-linear-gradient(135deg, var(--panel) 0 14px, #181a20 14px 28px); }
.pending-k { color: var(--ember); }
.pending-v { color: var(--muted); font-size: 15px; max-width: 32ch; }

/* ---------- selected work ---------- */
.feat-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 32px 20px; }
.feat { display: grid; gap: 14px; align-content: start; }
.feat .media.vertical { max-width: none; aspect-ratio: 16/9; }
.feat-copy { display: grid; gap: 6px; }
.feat-cat { color: var(--muted); }
.feat .h3 a { text-decoration: none; }
.feat .h3 a:hover { color: var(--ember); }
@media (max-width: 900px) { .feat-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (max-width: 560px) { .feat-grid { grid-template-columns: minmax(0, 1fr); } }

/* ---------- posts ---------- */
.post-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 36px 24px; }
.post-card { display: grid; gap: 10px; align-content: start; text-decoration: none; }
.post-img { aspect-ratio: 3 / 2; overflow: hidden; border-radius: 4px; background: var(--panel); }
.post-img img { width: 100%; height: 100%; object-fit: cover; transition: transform .5s; }
.post-card:hover .post-img img { transform: scale(1.03); }
.post-card:hover .post-title { color: var(--ember); }
.post-meta { display: flex; gap: 14px; flex-wrap: wrap; color: var(--muted); }
.post-title { font: 600 19px/1.35 var(--body); text-wrap: balance; }
.chips { display: flex; flex-wrap: wrap; gap: 6px; padding: 0; margin: 0; list-style: none; }
.chip { font-size: 11px; color: var(--fg); border: 1px solid var(--line); padding: 4px 8px; border-radius: 999px; }
@media (max-width: 900px) { .post-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (max-width: 560px) { .post-grid { grid-template-columns: minmax(0, 1fr); } }
.filters { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 30px; }
.chip-btn { font: 500 13px/1 var(--mono); letter-spacing: .06em; color: var(--muted); background: transparent; border: 1px solid var(--line); padding: 9px 14px; border-radius: 999px; cursor: pointer; }
.chip-btn:hover { color: var(--fg); border-color: var(--muted); }
.chip-btn[aria-pressed="true"] { background: var(--fg); color: var(--ink); border-color: var(--fg); }
#posts { margin-top: 36px; }

/* ---------- category pages ---------- */
.tabs { display: flex; gap: 6px; flex-wrap: wrap; margin-bottom: clamp(32px, 5vw, 56px); }
.tabs a { font: 500 13px/1 var(--mono); letter-spacing: .06em; text-transform: uppercase; text-decoration: none; color: var(--muted); border: 1px solid var(--line); padding: 10px 14px; border-radius: 999px; }
.tabs a:hover { color: var(--fg); border-color: var(--muted); }
.tabs a[aria-current] { color: var(--ember-ink); background: var(--ember); border-color: var(--ember); }
.kit { display: grid; gap: 12px; margin-top: 32px; border-top: 1px solid var(--line); padding-top: 20px; max-width: 900px; }
.kit > div { display: grid; grid-template-columns: 120px minmax(0, 1fr); gap: 16px; }
.kit-k { color: var(--ember); padding-top: 3px; }
.kit-v { color: var(--muted); font-size: 15px; }
@media (max-width: 560px) { .kit > div { grid-template-columns: minmax(0, 1fr); gap: 4px; } }
.brands { margin-top: 36px; }
.brand-row { display: flex; gap: 36px; align-items: center; flex-wrap: wrap; margin-top: 10px; }
.brand-row img { height: 40px; width: auto; filter: grayscale(1) invert(1) brightness(1.6); opacity: .8; }

.projects { display: grid; gap: clamp(64px, 9vw, 120px); padding-block: clamp(48px, 7vw, 88px) 0; }
.project { display: grid; grid-template-columns: minmax(0, 1.55fr) minmax(0, 1fr); gap: clamp(24px, 4vw, 56px); align-items: center; scroll-margin-top: 90px; }
.project:nth-child(even) .project-media { order: 2; }
.project.has-vertical { grid-template-columns: minmax(0, 1fr) minmax(0, 1.2fr); }
.project.has-vertical { align-items: center; }
.project.has-vertical .project-media { display: flex; justify-content: center; }
.project-copy { display: grid; gap: 14px; align-content: start; max-width: 60ch; }
.project-copy p { color: var(--fg); }
.project-copy p + p { color: var(--muted); }
.idx { color: var(--muted); }
.award { color: var(--ember); font-weight: 600; }
@media (max-width: 860px) {
  .project, .project.has-vertical { grid-template-columns: minmax(0, 1fr); }
  .project:nth-child(even) .project-media { order: 0; }
}

/* digital marketing case studies */
.case { display: grid; gap: 28px; scroll-margin-top: 90px; }
.case-head { display: grid; gap: 10px; border-top: 1px solid var(--line); padding-top: 24px; }
.case-head .meta { color: var(--muted); }
.case-grid { display: grid; grid-template-columns: minmax(0, 1.3fr) minmax(0, 1fr); gap: clamp(24px, 4vw, 56px); align-items: center; }
.case-copy { display: grid; gap: 22px; }
.steps { margin: 0; display: grid; gap: 0; }
.steps > div { display: grid; grid-template-columns: 110px minmax(0, 1fr); gap: 16px; padding: 14px 0; border-bottom: 1px solid var(--line); }
.steps dt { font: 500 12px/1.6 var(--mono); letter-spacing: .08em; text-transform: uppercase; color: var(--ember); }
.steps dd { margin: 0; font-size: 16px; }
.result { display: grid; gap: 4px; padding: 18px 20px; background: var(--panel); border-radius: 4px; }
.result-big { font: 900 48px/1 var(--display); color: var(--ember); text-transform: uppercase; }
.result.todo { border: 1px dashed #4a4336; background: transparent; color: var(--muted); }
.reels { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 12px; }
.reel { margin: 0; display: grid; gap: 8px; align-content: start; }
.reel .media.vertical { max-width: none; }
.reel figcaption { display: grid; gap: 4px; font-size: 13px; line-height: 1.35; }
.reel figcaption a { text-decoration: none; color: var(--fg); }
.reel figcaption a:hover { color: var(--ember); }
.views { color: var(--muted); font-size: 11px; }
.ext { color: var(--ember); text-decoration: none; font-weight: 600; }
.ext:hover { text-decoration: underline; text-underline-offset: 4px; }
@media (max-width: 860px) { .case-grid { grid-template-columns: minmax(0, 1fr); } }
@media (max-width: 520px) { .steps > div { grid-template-columns: minmax(0, 1fr); gap: 4px; } .reels { grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 8px; } .reel figcaption { font-size: 12px; } }

/* ---------- single post ---------- */
.post-head { max-width: 900px; padding-block: clamp(32px, 5vw, 64px) 28px; display: grid; gap: 18px; }
.post-head .post-meta { align-items: center; }
.post-h1 { font: 800 clamp(38px, 5.4vw, 72px)/0.98 var(--display); text-transform: uppercase; margin: 0; text-wrap: balance; }
.post-cover { margin: 0 auto; max-width: 1100px; padding-inline: var(--gutter); }
.post-cover img { width: 100%; border-radius: 4px; max-height: 70vh; object-fit: cover; }
.prose { max-width: calc(68ch + 2 * var(--gutter)); margin-inline: auto; padding: 40px var(--gutter) 0; font-size: 18px; line-height: 1.72; }
.prose > * + * { margin-top: 1.1em; }
.prose h2 { font: 800 34px/1.05 var(--display); text-transform: uppercase; margin-top: 2em; text-wrap: balance; }
.prose h3 { font: 600 21px/1.3 var(--body); margin-top: 1.8em; }
.prose h4 { font: 600 18px/1.3 var(--body); margin-top: 1.5em; }
.prose a { color: var(--ember); text-underline-offset: 3px; }
.prose strong { color: #fff6ea; }
.prose ul, .prose ol { padding-left: 1.2em; }
.prose li + li { margin-top: .4em; }
.prose figure { margin: 2em calc(-1 * min(8vw, 120px)); }
.prose figure img, .prose figure video { width: 100%; border-radius: 4px; background: var(--panel); height: auto; }
.prose figcaption { font: 400 13px/1.5 var(--mono); color: var(--muted); margin-top: 10px; padding-inline: min(8vw, 120px); }
.prose blockquote { margin-inline: 0; padding-left: 20px; border-left: 2px solid var(--ember); color: var(--muted); font-style: italic; }
.prose table { width: 100%; border-collapse: collapse; font-size: 15px; display: block; overflow-x: auto; }
.prose th, .prose td { text-align: left; padding: 10px 12px; border-bottom: 1px solid var(--line); vertical-align: top; }
.prose pre { overflow-x: auto; background: var(--panel); padding: 16px; border-radius: 4px; font: 14px/1.5 var(--mono); }
.prose hr { border: 0; border-top: 1px solid var(--line); margin: 2.4em 0; }
@media (max-width: 900px) { .prose figure { margin-inline: 0; } .prose figcaption { padding-inline: 0; } }
@media (max-width: 560px) { .prose { font-size: 17px; } }
.post-nav { max-width: 900px; display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: 20px; padding-block: 64px 0; }
.post-nav a { display: grid; gap: 6px; text-decoration: none; padding: 20px; border: 1px solid var(--line); border-radius: 4px; font-weight: 600; line-height: 1.35; }
.post-nav a:hover { border-color: var(--ember); }
.post-nav .next { text-align: right; }
@media (max-width: 560px) { .post-nav { grid-template-columns: minmax(0, 1fr); } .post-nav .next { text-align: left; } }

/* ---------- shop ---------- */
.kinds { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 16px; padding-top: 40px; }
.kind { background: var(--panel); border-radius: 4px; padding: 24px; display: grid; gap: 10px; align-content: start; }
.kind-k { font: 900 40px/1 var(--display); color: var(--ember); letter-spacing: 0.02em; }
.kind p { color: var(--muted); font-size: 15px; }
.soon { margin-top: 40px; padding: 28px 0; border-top: 1px solid var(--line); display: grid; gap: 12px; justify-items: start; }
@media (max-width: 860px) { .kinds { grid-template-columns: minmax(0, 1fr); } }

/* ---------- about ---------- */
.about-bio { display: grid; gap: 16px; max-width: 64ch; margin-top: 26px; font-size: 19px; }
.about-bio p + p { color: var(--muted); font-size: 17px; }
.skill-grid { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 16px; margin-top: 28px; }
.skill { border-top: 2px solid var(--ember); padding-top: 18px; display: grid; gap: 12px; align-content: start; }
.skill ul { list-style: none; padding: 0; margin: 0; display: grid; gap: 8px; color: var(--muted); font-size: 15px; }
@media (max-width: 1000px) { .skill-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (max-width: 560px) { .skill-grid { grid-template-columns: minmax(0, 1fr); } }
.two { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: clamp(32px, 5vw, 64px); }
@media (max-width: 860px) { .two { grid-template-columns: minmax(0, 1fr); } }
.rows { list-style: none; padding: 0; margin: 24px 0 0; }
.rows li { display: grid; grid-template-columns: minmax(0, 1fr) auto; column-gap: 16px; padding: 14px 0; border-bottom: 1px solid var(--line); }
.row-t { font-weight: 600; }
.row-s { color: var(--muted); font-size: 15px; grid-column: 1; }
.row-d { font: 500 13px/1.6 var(--mono); color: var(--ember); grid-column: 2; grid-row: 1; font-variant-numeric: tabular-nums; white-space: nowrap; }

.contact { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1.2fr); gap: clamp(32px, 5vw, 64px); scroll-margin-top: 80px; }
.contact-copy { display: grid; gap: 16px; align-content: start; }
.contact-copy p { color: var(--muted); max-width: 42ch; }
@media (max-width: 860px) { .contact { grid-template-columns: minmax(0, 1fr); } }
.form { display: grid; gap: 16px; }
.field { display: grid; gap: 6px; }
.field label { font: 500 12px/1 var(--mono); letter-spacing: .08em; text-transform: uppercase; color: var(--muted); }
.field input, .field select, .field textarea { font: 400 16px/1.4 var(--body); color: var(--fg); background: var(--panel); border: 1px solid var(--line); border-radius: 4px; padding: 13px 14px; width: 100%; }
.field input:focus, .field select:focus, .field textarea:focus { outline: none; border-color: var(--ember); }
.form .btn { justify-self: start; }
.form-status { min-height: 1.5em; color: var(--muted); font-size: 15px; }
.form-status.ok { color: var(--ember); }
.hp { position: absolute; left: -9999px; width: 1px; height: 1px; opacity: 0; }

/* ---------- footer ---------- */
.foot { max-width: var(--max); margin: clamp(80px, 10vw, 140px) auto 0; padding: 0 var(--gutter) calc(40px + env(safe-area-inset-bottom, 0px)); }
.foot-cta { border-top: 1px solid var(--line); padding-top: 40px; display: grid; gap: 16px; justify-items: start; }
.foot-line { font: 800 clamp(28px, 3.4vw, 44px)/1.05 var(--display); text-transform: uppercase; max-width: 26ch; text-wrap: balance; }
.foot-meta { display: flex; flex-wrap: wrap; gap: 12px 28px; margin-top: 48px; color: var(--muted); font-size: 14px; }
.foot-meta a { text-decoration: none; }
.foot-meta a:hover { color: var(--fg); }

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { transition: none !important; animation: none !important; }
}
.yt-live { position: relative; aspect-ratio: 16 / 9; width: 100%; border-radius: 4px; overflow: hidden; background: #000; }
.yt-live.vertical { aspect-ratio: 9 / 16; max-width: 360px; }
.yt-live iframe { width: 100%; height: 100%; border: 0; }

.cat-reel { padding-top: clamp(40px, 6vw, 72px); display: grid; gap: 18px; }
.cat-reel-head { display: grid; gap: 4px; }
.cat-reel .eyebrow { margin: 0; }

.product { background: radial-gradient(120% 100% at 85% 0%, #2b2152 0%, var(--panel) 62%); display: grid; place-items: center; }
.product .product-shot { position: absolute; left: 6%; right: 6%; bottom: 7%; width: 88%; height: auto; object-fit: contain; border-radius: 6px; box-shadow: 0 18px 50px rgba(0,0,0,.55); }
.product-badge { position: absolute; top: 7%; left: 6%; display: flex; align-items: center; gap: 12px; }
.product-badge > span { display: grid; gap: 2px; }
.product-name { font: 800 clamp(20px, 2.4vw, 28px)/1 var(--display); text-transform: uppercase; letter-spacing: .01em; }
.product-tag { font: 500 11px/1.3 var(--mono); letter-spacing: .06em; text-transform: uppercase; color: var(--muted); }
.media .product-badge img { width: 40px; height: 40px; object-fit: contain; flex: none; }

.reel figcaption { gap: 6px; }
.reel-views { font: 800 22px/1 var(--display); color: var(--fg); }
.reel-views b { color: var(--ember); font-weight: 900; }
.reel-stats { font: 500 11px/1.45 var(--mono); letter-spacing: .03em; color: var(--muted); }
.reel-links { display: flex; flex-wrap: wrap; gap: 6px 14px; align-items: baseline; font-size: 13px; }
.insights summary { cursor: pointer; color: var(--ember); font-weight: 600; list-style: none; }
.insights summary::-webkit-details-marker { display: none; }
.insights summary::after { content: ' +'; }
.insights[open] summary::after { content: ' −'; }
.insights img { margin-top: 8px; border-radius: 4px; border: 1px solid var(--line); width: 100%; height: auto; }

.results { display: grid; gap: 10px; }

/* ---------- blog extras ---------- */
.prose .embed { aspect-ratio: 16 / 9; margin: 2em calc(-1 * min(8vw, 120px)); background: #000; border-radius: 4px; overflow: hidden; }
.prose .embed iframe { width: 100%; height: 100%; border: 0; display: block; }
@media (max-width: 900px) { .prose .embed { margin-inline: 0; } }
.preview-bar { position: sticky; top: 0; z-index: 30; background: var(--ember); color: var(--ember-ink); text-align: center; font: 600 13px/1 var(--mono); letter-spacing: .06em; text-transform: uppercase; padding: 9px 16px; }

/* ---------- shop ---------- */
.pgrid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 28px 20px; padding-top: 20px; }
.pcard { display: grid; gap: 12px; align-content: start; text-decoration: none; }
.pcard-img { aspect-ratio: 16 / 10; border-radius: 4px; overflow: hidden; background: radial-gradient(120% 90% at 80% 0%, #2a2018 0%, var(--panel) 60%); display: grid; place-items: center; }
.pcard-img img { width: 100%; height: 100%; object-fit: cover; transition: transform .5s; }
.pcard:hover .pcard-img img { transform: scale(1.03); }
.pcard-kind { font: 900 48px/1 var(--display); color: var(--ember); }
.pcard-body { display: grid; gap: 6px; justify-items: start; }
.pcard-name { font: 600 19px/1.3 var(--body); }
.pcard:hover .pcard-name { color: var(--ember); }
.pcard-sum { color: var(--muted); font-size: 15px; }
.pcard-price { font: 800 22px/1 var(--display); color: var(--ember); }
@media (max-width: 900px) { .pgrid { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (max-width: 560px) { .pgrid { grid-template-columns: minmax(0, 1fr); } }
.pd .back { display: inline-block; margin-bottom: 24px; }
.pd-grid { display: grid; grid-template-columns: minmax(0, 1.4fr) minmax(0, 1fr); gap: clamp(24px, 4vw, 56px); align-items: center; }
.pd-media { border-radius: 4px; overflow: hidden; background: var(--panel); }
.pd-media img, .pd-media video { width: 100%; display: block; }
.pd-ph { aspect-ratio: 16 / 10; display: grid; place-items: center; font: 900 72px/1 var(--display); color: var(--ember); background: radial-gradient(120% 90% at 80% 0%, #2a2018 0%, var(--panel) 60%); }
.pd-buy { display: grid; gap: 14px; justify-items: start; }
.pd-buy .post-h1 { font-size: clamp(34px, 4vw, 54px); }
.pd-buy .lede { margin: 0; font-size: 18px; }
.pd-price { font: 900 44px/1 var(--display); color: var(--ember); margin: 4px 0 0; display: flex; gap: 12px; align-items: baseline; }
.pd-price s { font-size: 24px; color: var(--muted); }
.promo { display: flex; gap: 8px; width: 100%; max-width: 360px; }
.promo input { flex: 1; min-width: 0; font: 500 15px/1.4 var(--mono); text-transform: uppercase; color: var(--fg); background: var(--panel); border: 1px solid var(--line); border-radius: 999px; padding: 10px 16px; }
.promo input:focus { outline: none; border-color: var(--ember); }
.btn.small { padding: 10px 16px; font-size: 14px; }
#paypal-buttons { width: 100%; max-width: 360px; min-height: 48px; }
.free-form { width: 100%; max-width: 360px; }
.pd-facts { list-style: none; padding: 16px 0 0; margin: 4px 0 0; border-top: 1px solid var(--line); display: grid; gap: 8px; width: 100%; font-size: 14px; }
.pd-facts span { display: inline-block; min-width: 110px; font: 500 11px/1.6 var(--mono); letter-spacing: .08em; text-transform: uppercase; color: var(--muted); }
.pd-desc { padding-top: 24px; padding-inline: 0; margin-inline: 0; }
.dl-facts { max-width: 480px; margin-top: 28px; }
.sr { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }
@media (max-width: 860px) { .pd-grid { grid-template-columns: minmax(0, 1fr); } }

/* ---------- language switch ---------- */
.top nav .lang-switch { font: 500 12px/1 var(--mono); letter-spacing: .06em; color: var(--muted); border: 1px solid var(--line); padding: 6px 10px; border-radius: 999px; }
.top nav .lang-switch:hover { color: var(--fg); border-color: var(--muted); }
.blog-note { margin: -8px 0 18px; font-size: 14px; }

/* ---------- Korean ----------
   Latin text keeps the display/body faces; Hangul falls back to Noto Sans KR glyph by glyph. */
:lang(ko) {
  --display: 'Big Shoulders Display', 'Noto Sans KR', 'Apple SD Gothic Neo', 'Malgun Gothic', sans-serif;
  --body: 'Hanken Grotesk', 'Noto Sans KR', 'Apple SD Gothic Neo', 'Malgun Gothic', system-ui, sans-serif;
  --mono: 'JetBrains Mono', 'Noto Sans KR', 'Malgun Gothic', ui-monospace, monospace;
}
html:lang(ko) body { word-break: keep-all; overflow-wrap: break-word; line-height: 1.75; }
html:lang(ko) .display { line-height: 1.02; letter-spacing: -0.02em; }
html:lang(ko) .h2, html:lang(ko) .h3, html:lang(ko) .disc-t, html:lang(ko) .slate-t, html:lang(ko) .foot-line, html:lang(ko) .product-name, html:lang(ko) .post-h1 { line-height: 1.18; letter-spacing: -0.01em; }
html:lang(ko) .eyebrow, html:lang(ko) .kit-k, html:lang(ko) .tabs a, html:lang(ko) .steps dt, html:lang(ko) .field label, html:lang(ko) .disc-n, html:lang(ko) .disc-k, html:lang(ko) .idx { letter-spacing: 0.02em; }
html:lang(ko) .lede { line-height: 1.75; }
html:lang(ko) .about-head .display { text-transform: none; }
.chip-en { color: var(--ember); border-color: var(--ember); }